Does Email Marketing Still Make Sense?
Does Email Marketing Still Make Sense?
Blog Article
EDM marketing (Electronic Direct Mail) is also called: email marketing, email marketing. It is a marketing tool used to promote sales by sending EDM emails to target customers, establishing communication channels with them, and conveying relevant information directly to them.
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Email marketing has three basic elements:
User permission,
Email messages, and
The value of the message to the user.
If one of these three elements is missing, it cannot be called effective email marketing. Email marketing is a direct marketing method that Italy Email Database uses emails to communicate with customers. It is also widely used in the field of online marketing. Email marketing is one of the oldest online marketing methods. It can be said that email marketing is older than most website promotion and online marketing methods.
Application scenarios of EDM
Industries : finance, education, e-commerce, foreign trade, tourism, B2B, etc.
Cycle Time : Customer Acquisition, Activation, Retention
Form : product information, sales information, market research, etc.
Function : Develop new customers, maintain/recall old customers, brand marketing
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The Value of EDM
In the constant influx of new technologies, email is not new and exciting, and marketers can easily forget it. Other online marketing models, such as online advertising, search engine bidding ranking, search engine Purchase Email Leads optimization, video advertising, etc., may be more common and popular than social media marketing, but compared with these passive and indirect marketing methods, it is difficult to retain user behavior data. Email marketing has distinct data characteristics, can track user behavior, mine user data, and emphasize active interactive experience and calculable conversion rate (ROI).
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